Case overview
In 2022, Plus Studio had the honor of collaborating with the Ministry of Sports and Tourism to create the Sao La mascot for the 31st Southeast Asian Games – SEA Games. The mascot represents over 40 vibrant sports. The Sao La’s image evokes friendliness, agility, and liveliness, making it a perfect fit for sports while embodying the distinctive characteristics of Vietnam.
![](https://plusstudio.vn/wp-content/uploads/2023/05/PlusStudio-3D-Animation-SEAGAME-31.jpg)
![](https://plusstudio.vn/wp-content/uploads/2023/06/SaoLa_Bong_da-2.png)
![](https://plusstudio.vn/wp-content/uploads/2023/06/SaoLa_tennis-1.png)
![](https://plusstudio.vn/wp-content/uploads/2023/06/SaoLa_Taekwondo-1.png)
![](https://plusstudio.vn/wp-content/uploads/2023/06/SaoLa_Cung_ten-1.png)
![](https://plusstudio.vn/wp-content/uploads/2023/06/SaoLa_Cu_ta-1.png)